Programme Marketing Funds Tracker

This is a financial tool like the production module that can help budget and track actual expenses incurred in promoting programmes on other media. Television programmes promoted in Radio, Print, hoardings and other media can be tracked along with Accounts Payables for suppliers.

The module clearly tracks the spending on marketing the channel through other media. A comparison of amortization cost coupled with the opportunity expenses on promoting the programmes in the channel and the actual expenses in marketing the programmes through other media and the revenues for the programme gives the users a more realistic figure of the actual margins in the business. This goes a long way in assessing the performance of a programme and the yield from marketing programmes through other media.